Words matter.

Engaging employees with unexpected campaigns

Tired of rote employee messages that never actually get read? So were my clients. At AHA, I led copy as we did something new.

Creating impact with CSR, ESG and Sustainability reports

I have deep experience leading reports like this to completion as managing editor, ACD and writer. (Some even win awards!)

Getting to the heart of it with client and customer stories

I frequently conduct interviews for and write customer profiles like this one, for clients' target audiences.

Illuminating identities. Inspiring pride.

People want to work with someone who gets them—and can help them see themselves. I help people and teams do just that.

Undrying the driest of content

There's always a story in there somewhere. I concepted, pitched and wrote this infographic based on audience insights.

Talking straight about the hard stuff

We all know what the pandemic brought for businesses everywhere. I wrote this report to help my own agency respond in 2020.